Why You Need a Squarespace Designer Developer

Websites are an investment. Hiring a Squarespace designer developer to create the website you truly want will save you time and stress while also helping grow your business and get your beautiful new website seen online.

Squarespace designer developers : why you need one and what they can provide.

Squarespace is, no doubt about it, one of the rising stars in the world of DIY website building. Recently named one of Forbes Cloud 100 Companies (private tech cloud-based companies to watch), the platform is as user friendly as web design gets.

So you might be wondering then, why would someone need an expert designer developer for their Squarespace site?

It saves you time.

Pretty much anyone can go on to Squarespace or Wix and throw together a templated website in a matter of minutes. Not many people are satisfied with the basics though. They want more but they don't realize it until they are staring at a blank website they just signed up for.

Whether it's that fancy feature they saw on a Fortune 500 company's website, or animated scrolling, or that 'cool thing where the logo moves'; all of these tweaks will take time to research, practice, and implement for a non-developer.

An expert Squarespace designer developer can deliver the site you really wanted in a fraction of the time. 

It ensures your website investment yields results.

What's the point of spending money and time developing a beautiful website that doesn't do anything tangible for your business? When you invest in a website, it should pay for itself by helping you achieving your goals; whether those goals are to drive traffic, collect leads, or raise brand awareness.

Squarespace designer developers with well rounded marketing backgrounds can not only design the site for you, but they can advise you on how to maximize your online presence to translate into traffic, views or revenue.

Allows you to avoid a 'cookie cutter' template design.

Nobody wants to be that guy that has a website we've all seen a million times before. With DIY websites people often find they don't have the time or knowledge to customize their template and make it truly unique.

Any business hoping to stand out from the competition will know the importance of being original and unique, online and offline.

Squarespace designer developers know how to utilize HTML and CSS to create truly unique websites on Squarespace that maintain all the great, easily modifiable elements of the platform itself.

They help your new website get found online.

There's nothing worse than investing time and money into something you're proud of to watch it collect dust. 

Many Squarespace designer developers are educated specifically in web design and, in many cases, know very little about Search Engine Marketing (SEM) or Search Engine Optimization (SEO).

There are, however, some designers who DO go that extra mile. You just need to come prepared to ask the right questions when vetting Squarespace developers.

If SEO is important to you a Squarespace designer developer that knows their stuff when it comes to search engine marketing is the right fit for you.

Squarespace is built with all of the modern SEO standards in mind, however, you still have to know what information to put where.

Squarespace
Designer vs. Developer

I used the titles in tandem here because most often, in Squarespace, they blend together. This is not the case for every website build or mobile app project. Here are some of the main differences:

>> DEVELOPERS
are often formally, though sometimes self, trained in website development also known as coding. Things like HTML, CSS and Javascript. They can be thought of in basic terms as the project architect. Carefully developing how the website functions with less emphasis on the look and feel of it.

>> DESIGNERS
are typically the folks who are concerned about how the website looks and how a user will interact with it (UI and UX : user interaction and user experience). You can think of them like the interior designer.

 

>> DESIGNER DEVELOPERS are a good mix of both. They have the coding skills to develop a site that will function the way you want it to and the design skills to make it beautiful as well.
 

Notes about choosing a
squarespace designer developer

Do your research. Ask the right questions. And know that just because you are hiring a designer developer to help you build the site of your dreams, it doesn't mean you have to rely on them long term. 

One of the greatest benefits of the Squarespace platform is the usability of it for the most non-web savvy customers.

A good Squarespace designer developer will create something you can manage on your own once the project is complete (if you feel so inclined) and can also be there if you need help if you get in over your head and need help.

 

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How to Find Your Google Analytics Code & Where to install It

Okay so you've decided to finally set up your Google Analytics account (good job!), now you need to copy your Google Analytics code, technically called your Tracking ID, and figure out where to put it on your website.

To find your Google Tracking ID follow these steps:

  1. Log in to your Google Analytics Account (analytics.google.com). 
  2. Click on the gear icon at the bottom left side of the menu also titled 'Admin'.
  3. From the Admin menu click on 'Tracking Info' in the Property Menu (middle section).
  4. Then click on 'Tracking Code'.
  5. Your individual Tracking ID appears on this page and begins with the letters 'UA-' followed by 9 numbers. Example : UA-12345678-9.
Where to find your google analytics id code and how to install it on your website

For a quicker way to find your Google Analytics Tracking ID, from the home dashboard:

  • At the top left side of the home dashboard screen click on 'All Website Data'.
  • Your Tracking ID should appear just below your website name in the middle column under 'Properties & Apps'.

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Where to Install Your Google Analytics Tracking Code

Now that you have your tracking ID / code you'll need to install it on your website in order for Google to start collecting and reporting data on your website's traffic and visitors. How to install your Google Analytics ID depends on which website host you are using.

Below are instructions for installing your tracking ID on some of the most common website hosts/content management systems.

Squarespace
Wordpress
Blogger
Wix
Weebly


Why You Need Google Analytics

Your website analytics, when used properly, are worth their weight in goal in terms of growing your business and brand online.

Even if you don't look at it for months after installing, do yourself and favor and make sure you install Google Analytics on your website. It's collecting data in the background without you having to do a thing. The more data you collect the more helpful it will be to your business. How? With Google Analytics you can:

  • Get to know your website audience (age, gender, hobbies, geographic location, and much more).

  • Understand what's working, and what's not, on your website.

  • Set goals for your website and actively grow your audience.

  • Collect more (and better) leads and email addresses.

Essentially providing you with the data you need to make smart choices about how to spend your time and marketing money to effectively grow your business. If it all seems to time consuming or complicated hire an expert (like me!) to help you decipher it. 

Want to start using your analytics to grow your website and brand? Book an Analytics Review & Consult.

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Instagram vs. Snapchat : Which is Best for Your Brand?

Wondering whether to spend your time promoting your brand on Snapchat or Instagram? Your target audience is the key factor in determining which social platform is best. If your target audience is female between 18-29 years old then these are definitely among the best social platforms for your brand. Even though the audience demographics are very similar between Snapchat and Instagram, audience size and engagement vary greatly.

Instagram vs. Snapchat : 2017 Stats

With Instagram's recent announcement of disappearing photos and videos within the direct message feature, the similarities between Instagram and Snapchat are becoming greater. Just this week, Instagram's Stories feature (the ephemeral photo/video feature) has surpassed Snapchat's  Stories feature in number of users with 200 million users daily posting self-deleting stories to the app.

Stories are compilations of photos and videos with slick editing (text, filters, stickers) that last 24 hours.
— Forbes
Instagram Stories : Photos and/or videos edited and shared for 24 hours before auto deletion.

Instagram Stories : Photos and/or videos edited and shared for 24 hours before auto deletion.

So how does a brand decide which social platform to use when you have limited to spend on social media? Take a look at Instagram and Snapchat's 2017 statistics and user demographics for starters.


2017 Stats : Snapchat / Instagram

Total Number of Monthly Active Users

600 Million

300+ Million

% Female/Male Users

68/32

70/30

Dominant Countries

80% of users are outside the US.
77.6 Million US users.

Ireland has the most users.
Snapchat reaches 11% of the US population.

Age Demographics

28% of Internet users between
ages 18-29 are on Instagram 

45% of users are between 18-24


Summary : Snapchat vs. Instagram

Women Rule Snapchat & Instagram

Whether you're looking at Instagram or Snapchat, your target audience should be predominantly female. If you are marketing to men or a more even balance of the genders you should consider platforms like Facebook, YouTube, Google+ and LinkedIn, all of which have a stronger male to female user ratio.

Instagram Has a Larger Audience Than Snapchat But...

While Instagram has double the monthly users of Snapchat, you should also consider things like growth rate and depth of engagement. Snapchat has reported strong growth quarter over quarter and has a very engaged audience most of whom open the app up to 18 times per day.

If reach is important then Instagram is your platform, especially since it's owned by Facebook and has a larger network for paid advertising. However, if you are more interested in a smaller, but more engaged audience then Snapchat may be the better option.

Users are Global

If your brand or business is solely focused on US customers then you'll want to be strategic about how you use these platforms since both have a staggering number of global, non-US users. Paid advertising can be targeted to specific countries and hashtags can further help narrow your message to the right audience.

If you're a global brand or looking to gain international exposure then either channel is a good option. 

The Millennials are on Snapchat

No surprise here, but the newer the platform the younger the audience is likely to be. That's because new adopters of social platforms tend to be millennial or younger. As a social platform grows and matures, so does it's audience. Remember when your parents had never heard of Facebook? Now they are chatting with their friends in Facebook Messenger.

Instagram is actually only a few years older than Snapchat, but you can already start to see a slight difference in age of users. Instagram users, while still considered 'young', are slightly older than the average Snapchat user. 

Either platform will put your brand in front of the below-30 crowd. If your trying to reach the 18-24 crowd specifically, Snapchat is a good choice.

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