How to Find Your Google Analytics Code & Where to install It

Okay so you've decided to finally set up your Google Analytics account (good job!), now you need to copy your Google Analytics code, technically called your Tracking ID, and figure out where to put it on your website.

To find your Google Tracking ID follow these steps:

  1. Log in to your Google Analytics Account ( 
  2. Click on the gear icon at the bottom left side of the menu also titled 'Admin'.
  3. From the Admin menu click on 'Tracking Info' in the Property Menu (middle section).
  4. Then click on 'Tracking Code'.
  5. Your individual Tracking ID appears on this page and begins with the letters 'UA-' followed by 9 numbers. Example : UA-12345678-9.
Where to find your google analytics id code and how to install it on your website

For a quicker way to find your Google Analytics Tracking ID, from the home dashboard:

  • At the top left side of the home dashboard screen click on 'All Website Data'.
  • Your Tracking ID should appear just below your website name in the middle column under 'Properties & Apps'.

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Where to Install Your Google Analytics Tracking Code

Now that you have your tracking ID / code you'll need to install it on your website in order for Google to start collecting and reporting data on your website's traffic and visitors. How to install your Google Analytics ID depends on which website host you are using.

Below are instructions for installing your tracking ID on some of the most common website hosts/content management systems.


Why You Need Google Analytics

Your website analytics, when used properly, are worth their weight in goal in terms of growing your business and brand online.

Even if you don't look at it for months after installing, do yourself and favor and make sure you install Google Analytics on your website. It's collecting data in the background without you having to do a thing. The more data you collect the more helpful it will be to your business. How? With Google Analytics you can:

  • Get to know your website audience (age, gender, hobbies, geographic location, and much more).

  • Understand what's working, and what's not, on your website.

  • Set goals for your website and actively grow your audience.

  • Collect more (and better) leads and email addresses.

Essentially providing you with the data you need to make smart choices about how to spend your time and marketing money to effectively grow your business. If it all seems to time consuming or complicated hire an expert (like me!) to help you decipher it. 

Want to start using your analytics to grow your website and brand? Book an Analytics Review & Consult.

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Instagram vs. Snapchat : Which is Best for Your Brand?

Wondering whether to spend your time promoting your brand on Snapchat or Instagram? Your target audience is the key factor in determining which social platform is best. If your target audience is female between 18-29 years old then these are definitely among the best social platforms for your brand. Even though the audience demographics are very similar between Snapchat and Instagram, audience size and engagement vary greatly.

Instagram vs. Snapchat : 2017 Stats

With Instagram's recent announcement of disappearing photos and videos within the direct message feature, the similarities between Instagram and Snapchat are becoming greater. Just this week, Instagram's Stories feature (the ephemeral photo/video feature) has surpassed Snapchat's  Stories feature in number of users with 200 million users daily posting self-deleting stories to the app.

Stories are compilations of photos and videos with slick editing (text, filters, stickers) that last 24 hours.
— Forbes
Instagram Stories : Photos and/or videos edited and shared for 24 hours before auto deletion.

Instagram Stories : Photos and/or videos edited and shared for 24 hours before auto deletion.

So how does a brand decide which social platform to use when you have limited to spend on social media? Take a look at Instagram and Snapchat's 2017 statistics and user demographics for starters.

2017 Stats : Snapchat / Instagram

Total Number of Monthly Active Users

600 Million

300+ Million

% Female/Male Users



Dominant Countries

80% of users are outside the US.
77.6 Million US users.

Ireland has the most users.
Snapchat reaches 11% of the US population.

Age Demographics

28% of Internet users between
ages 18-29 are on Instagram 

45% of users are between 18-24

Summary : Snapchat vs. Instagram

Women Rule Snapchat & Instagram

Whether you're looking at Instagram or Snapchat, your target audience should be predominantly female. If you are marketing to men or a more even balance of the genders you should consider platforms like Facebook, YouTube, Google+ and LinkedIn, all of which have a stronger male to female user ratio.

Instagram Has a Larger Audience Than Snapchat But...

While Instagram has double the monthly users of Snapchat, you should also consider things like growth rate and depth of engagement. Snapchat has reported strong growth quarter over quarter and has a very engaged audience most of whom open the app up to 18 times per day.

If reach is important then Instagram is your platform, especially since it's owned by Facebook and has a larger network for paid advertising. However, if you are more interested in a smaller, but more engaged audience then Snapchat may be the better option.

Users are Global

If your brand or business is solely focused on US customers then you'll want to be strategic about how you use these platforms since both have a staggering number of global, non-US users. Paid advertising can be targeted to specific countries and hashtags can further help narrow your message to the right audience.

If you're a global brand or looking to gain international exposure then either channel is a good option. 

The Millennials are on Snapchat

No surprise here, but the newer the platform the younger the audience is likely to be. That's because new adopters of social platforms tend to be millennial or younger. As a social platform grows and matures, so does it's audience. Remember when your parents had never heard of Facebook? Now they are chatting with their friends in Facebook Messenger.

Instagram is actually only a few years older than Snapchat, but you can already start to see a slight difference in age of users. Instagram users, while still considered 'young', are slightly older than the average Snapchat user. 

Either platform will put your brand in front of the below-30 crowd. If your trying to reach the 18-24 crowd specifically, Snapchat is a good choice.

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What is Rank Brain? (Hint : It's Important to Your SEO)

If you've seen the phrase rank brain floating around in your news feed you might be wondering what it is. Sounds like a weird science project, and actually, that's not far off from the reality.

RankBrain is a Google algorithm learning artificial intelligence system.  

What is rank brain? Google's newest algorithm component.

RankBrank is not actually that 'new' having been confirmed by Google in late 2015. But it seems to be gaining a lot of momentum in the press lately. Probably because of the importance of website search optimization. And also perhaps because there are many more late adopters than early adopters.

How Does RankBrain Work?

RankBrain is part of Google's complex and ever-growing search algorithm. In fact, it's reported to be the third most important factor in Google's algorithm. RankBrain works by sorting through millions of web pages already cataloged by Google and then it determines which ones are most relevant to specific search phrases or queries. 

How is RankBrain different from the rest of Google's algorithm?

The ability for this software to make intelligent guesses at what people are actually looking for when they type a phrase into Google is the most unique and amazing thing about RankBrain. It's surprisingly effective too.

What is rank brain and how does it work?

An Example of How RankBrain Works.

Now, when you type a phrase like "that song with the whistling in the beginning 2016", Google can serve up surprisingly accurate guesses at what song you were thinking about based on the results similar queries found to be 'the answer'. It's pretty amazing.

What Does RankBrain Mean for Your Business Website?

The bottom line is that the days of keyword stuffing are long, loooong gone. We may type some really random stuff into that Google search bar, but odds are, you're not typing a long string of keywords and phrases separated by a comma.

The content you publish on your website should be authentic and written how real people would read it.

If you're aiming to answer a question, write the question and an in-depth, easy to read answer in the way you would expect to see it on Google if you yourself were searching for the answer. 

Ultimately, the goal is to provide people with relevant, helpful information. It's bad news to try to 'cheat the system' because the system is smart. Really smart. Google is getting better and better at sifting out the spam and garbage and presenting us with the real, and relevant information we need. And isn't that how it should be? I think so.

For those of you who don't want to read it, watch it in <2 minutes.

Short Video Explaining RankBrain.

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