Why You Need a Squarespace Designer Developer

Websites are an investment. Hiring a Squarespace designer developer to create the website you truly want will save you time and stress while also helping grow your business and get your beautiful new website seen online.

Squarespace designer developers : why you need one and what they can provide.

Squarespace is, no doubt about it, one of the rising stars in the world of DIY website building. Recently named one of Forbes Cloud 100 Companies (private tech cloud-based companies to watch), the platform is as user friendly as web design gets.

So you might be wondering then, why would someone need an expert designer developer for their Squarespace site?

It saves you time.

Pretty much anyone can go on to Squarespace or Wix and throw together a templated website in a matter of minutes. Not many people are satisfied with the basics though. They want more but they don't realize it until they are staring at a blank website they just signed up for.

Whether it's that fancy feature they saw on a Fortune 500 company's website, or animated scrolling, or that 'cool thing where the logo moves'; all of these tweaks will take time to research, practice, and implement for a non-developer.

An expert Squarespace designer developer can deliver the site you really wanted in a fraction of the time. 

It ensures your website investment yields results.

What's the point of spending money and time developing a beautiful website that doesn't do anything tangible for your business? When you invest in a website, it should pay for itself by helping you achieving your goals; whether those goals are to drive traffic, collect leads, or raise brand awareness.

Squarespace designer developers with well rounded marketing backgrounds can not only design the site for you, but they can advise you on how to maximize your online presence to translate into traffic, views or revenue.

Allows you to avoid a 'cookie cutter' template design.

Nobody wants to be that guy that has a website we've all seen a million times before. With DIY websites people often find they don't have the time or knowledge to customize their template and make it truly unique.

Any business hoping to stand out from the competition will know the importance of being original and unique, online and offline.

Squarespace designer developers know how to utilize HTML and CSS to create truly unique websites on Squarespace that maintain all the great, easily modifiable elements of the platform itself.

They help your new website get found online.

There's nothing worse than investing time and money into something you're proud of to watch it collect dust. 

Many Squarespace designer developers are educated specifically in web design and, in many cases, know very little about Search Engine Marketing (SEM) or Search Engine Optimization (SEO).

There are, however, some designers who DO go that extra mile. You just need to come prepared to ask the right questions when vetting Squarespace developers.

If SEO is important to you a Squarespace designer developer that knows their stuff when it comes to search engine marketing is the right fit for you.

Squarespace is built with all of the modern SEO standards in mind, however, you still have to know what information to put where.

Squarespace
Designer vs. Developer

I used the titles in tandem here because most often, in Squarespace, they blend together. This is not the case for every website build or mobile app project. Here are some of the main differences:

>> DEVELOPERS
are often formally, though sometimes self, trained in website development also known as coding. Things like HTML, CSS and Javascript. They can be thought of in basic terms as the project architect. Carefully developing how the website functions with less emphasis on the look and feel of it.

>> DESIGNERS
are typically the folks who are concerned about how the website looks and how a user will interact with it (UI and UX : user interaction and user experience). You can think of them like the interior designer.

 

>> DESIGNER DEVELOPERS are a good mix of both. They have the coding skills to develop a site that will function the way you want it to and the design skills to make it beautiful as well.
 

Notes about choosing a
squarespace designer developer

Do your research. Ask the right questions. And know that just because you are hiring a designer developer to help you build the site of your dreams, it doesn't mean you have to rely on them long term. 

One of the greatest benefits of the Squarespace platform is the usability of it for the most non-web savvy customers.

A good Squarespace designer developer will create something you can manage on your own once the project is complete (if you feel so inclined) and can also be there if you need help if you get in over your head and need help.

 

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