Frequently asked questions and answers regarding the Evive Squarespace SEO E-Course.

If you have a question not answered here, Please get in touch.


General Questions -

+ Is Squarespace SEO Friendly?

Yes. It can be. Squarespace can provide you with an SEO friendly site just as Wordpress, Wix and any other platform can. The answer lies is in how that SEO is implemented on your site.

WHY SQUARESPACE IS SEO FRIENDLY

  • They are regularly updating and expanding their built-in SEO features to stay up-to-date.

  • The ability to make your site search engine optimized is all present within the Squarespace platform, you just have to implement it.

  • Templates are pre-built to be mobile friendly, one of many SEO ranking factors.

  • Squarespace offers features like AMP to improve blog and article performance on the Internet (read: improves SEO).

  • All Squarespace sites have the option of an SSL Certificate at no added cost. Google prefers secure sites over non-secure site.

For more on why Squarespace is SEO Friendly and why so many websites say it is not, read this full article.

+ WHY DO I NEED SEO ON MY SQUARESPACE SITE?

While it’s true that Squarespace has some great built-in SEO features, most Squarespace users don’t realize they are there let alone know what information to put in.

To optimize your Squarespace website for Google and the other search engines, you need to understand the built-in features of Squarespace SEO, put the right content into those features, and take it a step further with building a strong SEO Foundation into your site that goes beyond built-in features.

+ WHAT CAN I GET FROM AN SEO E-COURSE THAT I CAN’T GET FROM ONE OF THOSE FREE ONLINE SEO GUIDES?

In short, more updated, modern and thorough information.

Many of the free SEO guides you find online will be outdated, basic information, with very little depth of knowledge.

For some people, that may be all they need. But if you are going to rely solely on a freebie SEO guide, at the very least, make sure you know how current the recommendations are. Outdated information can be detremental to your site's SEO in many cases.

+ WHAT ARE YOUR QUALIFICATIONS?

I have 11 years experience in Corporate Marketing and web design across the US and Europe during which I gained a thorough knowledge and passion for SEO.

I am a Squarespace Expert Level Developer in their Circle community since 2017 and I'm also a Squarespace Authorized Trainer.

Formerly, I founded what became one of the Top 10 International Travel Blogs and partnered with luxury travel brands around the globe. Reaching this level of acheivement was made by possible by (and a testiment to) my expertise in SEO.

You can read more about my work history and client testimonials on LinkedIn.

+ I HEAR SQUARESPACE IS BAD FOR SEO AND WORDPRESS IS BETTER, IS THAT TRUE?

No. There is very little truth behind that myth. Many Wordpress users have become accustom to using the Yoast plugin to do most of the SEO work for them. The problem with Wordpress plugins like Yoast is that if you become too reliant on them you never truly learn SEO.

Squarespace does not supply third party plugins, for good reason. It’s a closed environment which helps prevent viruses, removes the need for constant, regular, sometimes manual plugin updates, and ensures you have full control over your site.

A drop in ranking after moving from WordPress is often related to potentially overlooked SEO best practices such as setting up 301 redirects for old pages — ultimately having nothing to do with the new platform itself.

With a little bit of education, in the form of an SEO e-course or similar, you can have all the knowledge you need to create a solid SEO foundation for your website without having to rely on a plug in.


Course Content -

+ WHAT CAN I GET FROM AN SEO E-COURSE THAT I CAN’T GET FROM ONE OF THOSE FREE ONLINE SEO GUIDES?

  • Modern, best practices
  • Education and step-by-step guidance for implementing SEO on a Squarespace site
  • Built-in quizzes to test your knowledge
  • A real person who can answer your questions

Those free SEO downloads you see online are often outdated and the ones that are updated will often provide little more than a consolidation of SEO information found across the Internet. Free guides rarely provide in depth, modern best practices to account for technological advancements in search.

An SEO e-course is built to not only educate, but provide a step-by-step template to help you implement SEO on your Squarespace site.

Additionally, with our e-courses you have the added benefit of built-in quizzes at the end of each section to test your knowledge and a real person behind the scenes who can answer your questions as you progress through the course.

+ How are Evive SEO Courses Different?

  • MODERN, ADVANCED, GOOGLE-APPROVED SEO TECHNIQUES FOR 2019.
    Many SEO courses online are outdated. SEO is such a fast moving, ever-changing subject that e-courses require constant updating to remain current. If an SEO e-course is not up-to-date your site could suffer. What was once considered common SEO practices can sometimes become detrimental to the ranking of your site.

  • WRITTEN BY A SQUARESPACE SEO EXPERT WITH A CORPORATE BACKGROUND.
    Certified Squarespace Developer and Authorized Squarespace Trainer with history in Corporate Marketing and SEO that spans nearly a decade. In other words, not just someone who enjoys blogging about SEO and Squarespace.

  • VIDEO & QUIZ FEATURES.
    Course text is broken down with easy to follow checklists, video content, visual aids and every section provides an opportunity to test your knowledge.

  • SEO THAT GOES BEYOND CONTENT.
    SEO is a multi-faceted practice. You can’t put all of your ‘eggs in the content’ basket. While content is very important to your overall SEO strategy, a strong foundation for a technically sound site is also crucial as well promoting your site and tracking your efforts.

+ How long does a course take to complete?

All of my e-courses are self-guided. This means you can take as much or as little time completing it as you like within your one year access period.

Average course completion times are below, but please don’t hold yourself to any timeline you are uncomfortable with. The goal is to understand and retain the information.

You may also find you want to complete a section, take a break and then resume on a later date. That’s fine too.

Squarespace SEO 101 : 4-8 hours

Squarespace SEO 201 : 3-6 hours

+ How long will I have access to the course?

Access to your e-course will be available for a period of 1 year. Here’s why:

SEO is such a fluid practice which, similar to technologies, advances very quickly. Information that was ‘best practice’ a year ago is often outdated. Courses will be updated in full each year and sometimes minor updates made throughout the year. I never want my clients working from outdated information.

Of course if you need more time you can always get in touch with me.

+ DOES THE SEO E-COURSE COVER THINGS LIKE KEYWORDS?

Yes, and the course will take you beyond the basics of keywords into new SEO considerations for 2019.

The way we choose and incorporate keywords and phrases in to our websites will constantly change as search technologies advance. Those advancements and changes are accounted for in these SEO courses.

+ Can I share my log in details with other people or my colleagues?

When you pay for a spot on one of my e-courses you are paying for one-person access. I trust my clients to be honest and use the information I work hard to produce in a responsible and honest manner.

Got a team you want to train up? No problem. Drop me a line, I have discounted rates for teams requiring multiple log ins.