What is Rank Brain? (Hint : It's Important to Your SEO)

If you've seen the phrase rank brain floating around in your news feed you might be wondering what it is. Sounds like a weird science project, and actually, that's not far off from the reality.

RankBrain is a Google algorithm learning artificial intelligence system.  

What is rank brain? Google's newest algorithm component.

RankBrank is not actually that 'new' having been confirmed by Google in late 2015. But it seems to be gaining a lot of momentum in the press lately. Probably because of the importance of website search optimization. And also perhaps because there are many more late adopters than early adopters.

How Does RankBrain Work?

RankBrain is part of Google's complex and ever-growing search algorithm. In fact, it's reported to be the third most important factor in Google's algorithm. RankBrain works by sorting through millions of web pages already cataloged by Google and then it determines which ones are most relevant to specific search phrases or queries. 

How is RankBrain different from the rest of Google's algorithm?

The ability for this software to make intelligent guesses at what people are actually looking for when they type a phrase into Google is the most unique and amazing thing about RankBrain. It's surprisingly effective too.

What is rank brain and how does it work?

An Example of How RankBrain Works.

Now, when you type a phrase like "that song with the whistling in the beginning 2016", Google can serve up surprisingly accurate guesses at what song you were thinking about based on the results similar queries found to be 'the answer'. It's pretty amazing.

What Does RankBrain Mean for Your Business Website?

The bottom line is that the days of keyword stuffing are long, loooong gone. We may type some really random stuff into that Google search bar, but odds are, you're not typing a long string of keywords and phrases separated by a comma.

The content you publish on your website should be authentic and written how real people would read it.

If you're aiming to answer a question, write the question and an in-depth, easy to read answer in the way you would expect to see it on Google if you yourself were searching for the answer. 

Ultimately, the goal is to provide people with relevant, helpful information. It's bad news to try to 'cheat the system' because the system is smart. Really smart. Google is getting better and better at sifting out the spam and garbage and presenting us with the real, and relevant information we need. And isn't that how it should be? I think so.

For those of you who don't want to read it, watch it in <2 minutes.

Short Video Explaining RankBrain.