How To Do SEO Yourself
Can you do SEO for yourself and be successful? Yes. You absolutely can. The major caveat is whether or not you have the time and willingness to learn and implement SEO ongoing.
SEO is not a once-and-done endeavor. Good SEO requires ongoing maintenance and site tweaks.
Why can’t I do SEO once and be done?
SEO is constantly evolving with technological advancements. Not just the algorithm changes that Google and other search engines are making.
Each year Google changes their search algorithm 500-600 times!
There are also changes outside the search engines that have an impact on how we keep our site SEO up-to-date. Things like advancements in voice technology, think voice assistants like Alexa and Siri. As well as changes to how people interact with search engines.
So if you’re still onboard and willing to put in the time and effort to not only learn SEO, but implement it on your site now and continue to update it as technology evolves, then carry on. You can do SEO yourself!
How to Do SEO Yourself
Understand What SEO Is (and Is Not)
Implementing SEO for yourself is almost certainly a waste of time if you don’t understand what SEO is. And possibly just as importantly, what SEO is not. So in order to do SEO yourself, you’ll need to start with a solid understanding of SEO.
Fortunately for the DIY’er, there is a ton of free information available online. However, beware. Not all sources are created equal. There is a LOT of outdated information floating around online and sources who do nothing more than copy and paste their information.
Start with credible sources for understanding SEO. Here are a few credible, well known sources:
Google Webmasters : A library of great information from the masters of SEO themselves, Google.
Moz Blog : These folks wrote the book on SEO and have an excellent beginners guide to SEO.
Google Search Results : If you type any given phrase in to Google you’ll likely see a section titled ‘People Also Ask’ in the search results. Click on these topics to go to articles written and vetted by Google themselves.
You don’t need to spend a ton of time reading. Just enough to get a decent understanding of what SEO is and what it can do for a website. Once you feel like your up-to-speed it’s time to build on that knowledge.
2. Learn from an SEO Expert
The amount of information online about SEO can be incredibly overwhelming, especially for someone who is new to the subject. You may find yourself wondering where to start. This is where an SEO expert can be worth their weight in gold. SEO experts condense their knowledge on SEO into easy to understand and easy to implement chunks of information.
There are typically a number of ways to engage an SEO expert. Many people are concerned about hiring an SEO expert because they are worried about the cost. There are two reasons to put this concern out of your mind; 1) SEO is a VERY worthwhile investment. If you are willing to throw money into building a beautiful website you should certainly be willing to invest in getting that website found. And 2) there are usually several options for engaging an SEO Expert that are friendly to all budget ranges.
There are three main ways to learn from the SEO pros each have their pros and cons.
Like most things in life, you get what you pay for.
As you can see, using online research as your only source of education and guidance is really easy on the budget but very time consuming and offers no detailed information specific to your business or brand.
If you’re willing to spend a bit of money on SEO a DIY E-Course is a great option. You are still taking the work into your own hands but you have a huge advantage by having the course written by a pro who has already done the research for you so you don't have to spend countless hours researching on line.
Finally, if you can see the value in investing in your site SEO and are willing to invest accordingly, hiring an SEO Expert can pay dividends. Just make sure you do your homework and hire an SEO expert who comes highly recommended and knows their stuff. Quite often they will do all of the work for you which saves you time and also provides you with the most custom, detailed, advanced results.
3. DIY SEO E-Courses
If you have the time and willingness to learn SEO, e-courses can be a great, affordable option. Not only do you gain a ton of knowledge in the process but you’ll improve you site SEO. E-Courses come in all shapes and sizes, lengths and styles. So choose one that resonates with your preferred style of learning.
Some things to consider when choosing an SEO E-Course:
Is the Information Up-To-Date
Background of the Author
Topics and Depth of Topics Covered
Length of Access to the Course
Is it Self-Paced
Is it All Text or Does it Incorporate Fun Elements Like Video and Quizzes
Do You Have the Time to Commit to Completing it
4. Custom SEO Consult
If you don't have the time or desire to learn and implement SEO yourself or, if you’ve tried the DIY E-Course route and found yourself frustrated and confused, there is another option. Hiring an SEO Expert to develop a custom plan for your website and implement their recommendations for you. All you have to do is kick back and let them get to work.
While this is the least time consuming and demanding option, you can still learn a thing or two along the way.
Any good SEO Expert will provide you with a summary of their findings, recommendations and an in-depth plan. Through this process you can still understand how SEO works for your website and within your industry but leave the heavy lifting to the pros.