How to Optimize Your Website for Voice Search
Search engine optimization (SEO) is constantly evolving as technology and trends change rapidly. One of the most important emerging trends in SEO is voice technology. Let’s have a quick look at how to optimize your site for voice searches. But first…
Understanding Voice Technology
Voice technology as it relates to site SEO is currently where mobile technology was about 4-5 years ago. Smart digital marketers and professionals will optimize for voice technology now to be early adopters and be in a position to take advantage of future voice search functionality in the future.
The best way to understand the importance of voice technology on search is to read some of the recent studies that have been conducted on the subject. Several such studies have found that…
How to Optimize Your website for Voice Technology
Incorporate search queries into your overall content plan.
Consider what kind of questions your target audience is asking and answer those questions thoroughly in blog posts and succinctly in landing pages.
Don’t forget to apply changes to your keywords and phrases to your page description, SEO description and URL (if applicable) to maintain consistency.
Have a Well-Structured Site Map.
A clean site map ensures that Google can index all parts of your site accurately which increases your chances of having a page served as a voice query result.
Remove unused and outdated pages, clean up any broken links and correctly name your URLs before re-submitting your map to Google.
Incorporate Schema Where Applicable.
Schema is a type of Microdata that provides Google bots with more detailed information they need to understand your site content in relation to a person’s query. A detailed guide of how to use schema is provided on schema.org.
Schema is typically how sites are able to appear in the ‘position zero’ spot on SERPs though we cannot control this placement, only optimize for it.
Types of schema include business information, events, people, products, recipes, videos, and reviews. So if you have any of these on your site, schema is a good thing to look at incorporating.
Schema is not always an intuitive or easy thing to incorporate into the code of your site. You may find schema errors in your Search Console even after you’ve added the correct markup. If that is the case, there are multiple methods to fix or fill in, missing schema on your site. Your best bet is to speak to an SEO specialist for your specific schema type requirements.
Ensure the Site is Mobile-Friendly
The days of ‘mobile-first’ indexing are here. Google now crawls and indexes the mobile version of websites first, meaning that your mobile presentation and usability are more paramount than ever. Because we don’t yet have published parameters from Google on what makes a site ‘voice optimized’ in their environment, we can assume that a mobile-friendly site is going to likely be the most optimized for voice as well.
While it’s true that many DIY website templates and WP themes are inherently built to be mobile-friendly, you also have to put thought into how a mobile user would browse the site.
Make sure you take the time to test your site on a mobile device. Look for things like usability and readability of menus and body text and overall speed and load time.
Keep an Eye on the News.
When you see articles relating to Google and Voice Technology, don’t skip over it! Read it and keep up to date on the latest so you can incorporate any changes into your site(s).
While Google has confirmed that they are receiving voice search data via the Google Search Console, they have not yet provided a way for users to filter that data. However, they have made it clear that this is something they are looking to add to the Search Console, which means you should keep an eye out for it.
Has this article left you feeling like…
Don’t worry. You’re not alone. Lots of professionals don’t have the time to implement in-depth SEO changes on their websites.
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